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Hi, I am Monica

Thank you so much for visiting my website.I guess your interest in Colour and Personal Styling have brought you here. 

Congratulations! You are in the right place and the right moment more than you could have imagined. 

an important fact that i want to share with you...

 

Most people have very little idea of how their style and personal image can either affect or change their life. Personal image is not just about fashion trends or how we dress; It is way more deeper and further than just clothing and accessories. It is more about how you feel and portray yourself and the messages you are conveying to yourself and others.

 

Don't Judge a book by its cover

Since we were kid, We've often been told by our parents not to judge a book by its cover. But the reality is, "We all do!" included you and me.

 

I am so glad that my parents often reminded me that fact since I was a teenager, mainly because of the entrepreneurial family background they came from.

Their experience and social circle make them understand the importance of first impression and how much our personal image can affect our lives. 

HARVARD Studies show...

We are in a fast moving world today. Usually, it takes only 7 seconds for someone to make an initial judgement to a person, and within this short amount of time, it has very little to do with inner beauty. It has more to do with how we look, our body language, the tone of our voice, and more importantly our confidence and presence. 

Of course, personal image has a lot to do with the way we dress, but it also involves in many different factors that most people have neglected and that includes how to develop our ideal personas and characters by discovering the best version of ourselves. 

 

As a personal stylist and international image consultant with an academic background in fashion marketing and transformational therapy I am here to help you to discover your signature style and unlock your charisma. You can learn more about me by continue your reading or click here to explore my services. 

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once upon a time...

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My parents and me in the 80s 

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My beautiful parents in the 1970s 

The little girl in me

 

I was born in Hong Kong and have had the privilege of living in several countries and cities throughout my life, with my early years spent primarily in Hong Kong, the United States, and Singapore. Growing up in such a multicultural environment gave me a unique opportunity to immerse myself in diverse cultures and witness first hand the beauty of different traditions and customs. This exposure has played a significant role in shaping my worldview and deepening my appreciation for the rich variety of aesthetics found across the globe.

For me, clothing and style are not just about fashion or fleeting trends—they represent something much more profound. The costumes, fabrics, and designs from various cultures hold stories, history, and meaning that go far beyond their visual appeal. They speak of identity, heritage, and the values that have been passed down through generations.

 

This fascination with cultural expression through attire has been a constant source of inspiration in my personal journey, fuelling my desire to explore and celebrate the diverse ways people use fashion as a form of self-expression.

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I was an official hat addict 

From a young age, I was always captivated by anything that radiated beauty and authenticity. I believe much of this fascination stems from my family heritage and the multicultural environment in which I was raised. Growing up in a large family, I was surrounded by strong influences, none more impactful than my parents and my aunts.

One of the most memorable parts of my childhood was spending time with my aunt, who owned a textile and bespoke tailoring shop in the prestigious Hong Kong Landmark shopping mall. I often found myself in her shop, sitting quietly in a large leather chair, completely mesmerized by the space around me. While my aunt conversed with her clients or worked alongside her staff, I would amuse myself with an old typewriter, fascinated by its click-clack sounds. The classic English interiors of the shop, with its vintage charm and the warm, friendly atmosphere, left an indelible mark on me.

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A Special Memory: My Family in the 1940s

Where My Story Begins

My grandparents in their youth, captured in the 1910s

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I was endlessly drawn to the beauty of her shop—exquisite textiles, bespoke suits, and the delicate jewellery that adorned every corner. Everything in her world was so polished, unique, and utterly beautiful. The elegance of the space, coupled with the care and attention she gave to her craft, inspired my deep appreciation for all things well-made.

One of my most cherished memories is of her walking into the shop with her signature Louis Vuitton Speedy bag, always by her side along with her regular handbag. That bag remains my earliest memory of a woman’s handbag and an iconic symbol of sophistication. To this day, I can still recall the scents of the fabrics in her shop and the lingering trace of Chanel No. 5 perfume she wore—a perfect blend of luxury and grace. These vivid memories are forever etched in my mind, shaping my perspective on style and beauty in ways I didn’t fully understand back then but now see as the foundation of my journey.

My gorgeous aunt in the 1930s and 1990s

My Journey continues

I made the decision to pursue a career in fashion during my time in college, where I became captivated by fashion history, colour theory, and the intricacies of fabrics. What truly excited me was understanding how fashion shapes our daily lives and influences the way we present ourselves. I believe that fashion should be inclusive and accessible to anyone who seeks to embrace beauty in all its forms.

After completing my studies, I spent several years in corporate marketing, branding, and entertainment, which provided invaluable opportunities to collaborate with renowned brands and high-profile celebrities. My experience spans luxury labels such as Coach, Chanel, Tory Burch, and Roger Vivier, to name just a few. I was involved in a wide range of creative projects, focusing on visual communication, branding, and entertainment, which further fueled my passion for fashion’s transformative power.

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Keynote Speaker for Personal Branding

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Driven by my passion for style and craftsmanship, I founded my bespoke boutique, specializing in bespoke tailoring, fine jewellery, and personal styling. From the very beginning, my mission has been to help clients express their individuality with confidence.

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Where I Started—A Boutique for Bespoke Tailoring, Jewellery, and Personal Styling

Over the years, collaborating with individuals from diverse backgrounds has been an incredibly enriching experience. Each client brought a unique perspective, and through these interactions, I developed a deeper appreciation for the transformative power of personal style. It became clear to me that style is more than just clothing—it’s a form of self-expression, confidence, and personal storytelling.

This realization inspired me to take my expertise beyond bespoke pieces and immerse myself fully in personal styling and image coaching. I wanted to help individuals not only refine their wardrobes but also craft a visual identity that aligns with their ambitions, personalities, and lifestyles. 

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Official Costume Design for International
Model Contest

Styling isn’t just about what you wear—it’s about how you present yourself to the world. It’s a transformative journey, one that brings confidence, clarity, and a deeper connection to your own identity.

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Personal style isn’t about chasing trends or spending a fortune on designer labels. Many people assume that style is reserved for those with endless budgets, but the truth is, it’s about knowing what works for you. You can wear the most expensive brands and still feel disconnected if the pieces don’t align with your personality and presence, that’s why I always encourage my clients to start with intention. You don’t need an entirely new wardrobe—you need the right pieces, chosen with purpose. When you invest in styling the right way, it becomes a long-term shift, not a temporary fix.

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My Early Inspiration

My aunt was one of my earliest inspirations when it came to fashion and style. I can still vividly remember how she radiated elegance, both inside and out. Always impeccably dressed, with impeccable etiquette, she looked glamorous in her everyday life. I never saw her slack in how she cared for her personal image, and to this day, I’ve never met a woman I find as beautiful as she is.

She taught me a valuable lesson: beauty is not just about appearance—it’s also about the character, attitude, and kindness within that truly makes a person shine. My aunt carried her elegance from her 20s all the way into her 80s, remaining timelessly graceful. Her beauty, in every sense of the word, will always have a special place in my heart."

This version highlights your aunt's influence on you while preserving the sentiment and elegance of the original.

My Gorgeous Aunt in Her Youth, 1930s

A few interesting things about me...

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The Story Behind the Lens

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Photography and old vintage photos have always inspired me. I love how a camera captures details we often overlook ,sometimes showing us a completely different version of reality. It trains the eye to see beauty in new ways and reminds us that even small moments can hold meaning.

For me, photography is also about storytelling. Every photo carries a narrative, whether it’s subtle or bold. I especially enjoy photographing people, because it allows me to reveal their uniqueness and help them see themselves in a new light. Often, we don’t realize how special we are until we step outside ourselves — and a camera can make that visible.

At the heart of it, I believe we are all “one of a kind,” each with our own story worth celebrating.

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StyleTherapist

Some people may be curious why would I call myself a style therapist. Is it really because I thought fashion or shopping have an actual therapeutic effect? The answer is definitely "No!"

I am not the typical type of personal stylist that usually focus only on the fashion aspect because I am also a certified clinical therapist as well. I believe everything is about coherent and everyone is unique and special. There is no one formula fits everybody!

I help my clients to achieve their style goal with quite of a therapeutic process, so that they can feel the transformation not only from how they look outside but also how they feel inside in terms of confidence and changes. We dive deep into those exciting areas for a mindful style practice. Fashion has no meaning if it doesn't makes us feel good and confidence.

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Scuba Diver

I am a PADI Advanced Scuba Diver, and I believe scuba diving is one of the best ways to practice mindfulness. It teaches you to breathe deeply, stay present, and react thoughtfully to the ever-changing underwater world, observing its incredible creatures.

I live by three simple principles underwater: BREATHE, THINK, then REACT—a mindset that applies just as well to everyday life. Beyond that, diving allows us to explore over 70% of our planet, revealing a vast, mysterious, and beautiful world that few get to experience firsthand.

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Style Without Borders

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Living in different countries has profoundly shaped the way I see the world, teaching me that style is a universal language full of endless inspiration. Every culture carries its own essence, offering new perspectives and ways to experience life. It’s not about East or West, mainstream or niche—it’s about the stories a look tells and the emotions it evokes. True style transcends borders, and the most captivating expressions come from embracing diverse influences with curiosity, openness, and a creative spirit.

FURTHER INQUIRES
Book Your Complimentary Call Today!

Monica Cheung

I am Monica, the founder of Monica Cheung Personal Styling and Branding, with nearly two decades of experience in bespoke fashion, entertainment and branding. I am here to help you discover your unique style. Look forward to connect with you!  

Monica

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